Advertising/PR Assessment – Develop your Marketing Communications Mix 1. Develop your global Customer Value Plan by creating your Promotional Mix -How much will you charge for the product? . Pick 3 tools for sales promotion (coupons, rebates, premiums, loyalty marketing program, contest, sweepstakes, sampling online ads etc.). Commercials Included. Create the graphics and plan for each of the 3 tools -Sell your product to the class using your tools

Part 2 and 3 - Advertising/PR Assessment - Develop your Marketing Communications Mix
1. Develop your global Customer Value Pl

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