Professional Assignment 1 – CLO 1, CLO 2, CLO 6
Develop and write a minimum of four (4) APA formatted pages:
Your company has decided to expand their business globally, and your manager has assigned you the role of gathering information about a specific country’s cultural values, in order to help put the right strategy in place. To accomplish this mission, you have learned about Hofstede culture framework and decided to utilize it.
1. Visit Hofstede cultural dimensions website: https://www.hofstede-insights.com/product/compare-… and answer the following questions:
2. Select any country of your choice other than The U.S. A?
3. Compare the country you’ve selected to the U.S.A based on Hofstede culture dimensions?
4. Write a minimum of four (4) pages report to your manager explaining the following:
a. The cultural differences between the U.S and the country you selected
b. How should the company utilize the information you gathered to build an effective marketing strategy?
4 pages, APA format 7th edition references
NOTE: USE THE BELOW REFERENCES:
Kang, D. S., & Mastin, T. (2008). How cultural difference affects international tourism public relations websites: A comparative analysis using Hofstede’s cultural dimensions. Public Relations Review, 34(1), 54. doi: http://dx.doi.org/10.1016/j.pubrev.2007.11.002
McCort, D. J., & Malhotra, N. K. (1993). Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in international marketing. Journal of International Consumer Marketing, 6(2), 91. Retrieved from: https://search.proquest.com/docview/205834695?accountid=158986
Armstrong, R. W., & Sweeney, J. (1994). Industry type, culture, mode of entry and perceptions of international marketing ethics problems: A cross-culture comparison: JBE. Journal of Business Ethics, 13(10), 775. Retrieved from: https://search.proquest.com/docview/198027209?accountid=158986
Tian, K., & Borges, L. (2011). Cross-cultural issues in marketing communications: An anthropological perspective of international business. International Journal of China Marketing, 2(1), 110-126. Retrieved from: https://search.proquest.com/docview/911433247?accountid=158986