• Please read the case “Motivational Challenges in the Fast Food World” on Page number 498, Chapter 12 “Motivating Employees” available in your textbook/e-textbook “Management: A Practical Approach” 9th edition by Kinicki, A., & Williams, B., and answer the following questions:

Assignment Question(s):                                                         (Marks 5)

  1. What is the underlying problem in this case from Fast Food industry’s perspective?   (1mark)
  2. What are the causes of this problem? (1 mark)
  3. What are the major motivational issues at play in the fast food industry according to the major needs- based theories of motivation (Maslow’s hierarchy, McClellands’s acquired needs) (1.5 marks)
  4. What would Herzberg’s theory say about the hygiene and motivational factors present in fast food industry jobs?  (1.5 marks)

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