The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

  • Know the business 3.5 marks
  • Explain the design of the system 1.5 marks
  • What is the business? (your choice)
  • What is the idea? (the visioning process)
  • Introduce the e-commerce business you have chosen.
    • Provide an overview of the business idea
  • Product and type of services.
    • What are the different types of products? Explain
    • What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
  • Business statement.
  • Business vision.
  • Business objective.
  • Where is the money?
    • What is the company’s business model?
    • What is the revenue model? Give a general idea of how the business generates revenues
  • Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
  • Characterize the marketplace.
    • Size, growth, demographics, structure, competition
    • Research the market and give an idea about each point
  • Describe the content of the business website
  • Conduct a SWOT analysis for the business (Explain each point)
    • At least three points for each
  • Develop an e-commerce presence map.
    • (For example: website, email … etc.)
    • What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
  • Explain in detail the design of the system (business objectives, system functionality, information provided)
Business ObjectiveSystem FunctionalityInformation provided
Ex: Display goodsDigital CatalogDynamic text and graphics catalog
  • What can be improved or added into the system design?

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