Assignment 3                                                                                 Marks: 5                                                         

Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

1. What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution?                                                                                 (1.5 marks)

2. Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently?                                                                                    (1 mark)

3. What factors led iTunes to be successful?                               (1.5 marks)

4. How do you think a move away from owning music led to record-setting music revenues?                                                                                (1 mark)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.

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